4.2.2011
'Brain gyms' a new industry
From video games that claim to sharpen concentration to brain gyms offering mental circuit training, consumers are jumping on the "use it or lose it" notion of brain health in an effort to stave off the effects of aging.
This exploding interest in brain fitness saw consumer sales rocket from an estimated $5 million in 2005 to $80 million in 2007, according to market research firm SharpBrains. But with long-term benefits yet to be proven and brain-boosting labels proliferating on products, experts advise caution.
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